Meet the Candidates: Janghyun Lee

Janghyun Lee (’23) is running for the position of Media Relations Director.

Blueprint is committed to restoring the issues and vision to the center stage of this election. We’ve reached out to all declared Student Council candidates to hear about their ideas for the next school year. All responses received will be published prior to the start of voting. This post is neither an endorsement nor disapproval of any particular candidate.

1. Why are you running to be the Media Relations Director?

I’m running for Media Relations Director because I have experience in creating and promoting various types of content on different social media platforms (MSTV, JSL Entertainment, @lvlz_lmijoo) and I have also been a member of the Yearbook team, which helped hone my skills in photography and editing.

Plus, I already have experience in combining leadership skills with media during my time as Associate Head of MS StuCo, where I co-produced and edited MSTV for five monthly episodes, and created a new video series called “Hot Phoenixes,” where teachers were interviewed in a fun, casual “Hot Ones” style. More on that later.

Speaking of @lvlz_lmijoo, my most recent passion project in which I created a fan account for a Kpop star to see how far it could go, I gained more than 300 followers in 6 weeks from complete scratch through purely natural promotion methods. In fact, the follower count is increasing exponentially, as I’ve gained more than 100 in just the past week. Also in the past week, my posts have been seen by 9,000 accounts with 19,530 total views.

I was able to do this thanks to spending quite some time on researching promotion strategies that professional business accounts use. Therefore, I’d really like to bring my skills to the table as the MRD and expand the Student Council brand to have a wider outreach on social media.

2. If elected, what do you see to be your role in the Student Council?

As previously mentioned, should I be elected, my main objective is to help the StuCo brand gain more outreach on social media. This will lead to further spreading of school spirit through various methods of promotion and provide new means for the student body to communicate with StuCo, and vice versa. Possible ideas for new media outlets include:

1) a StuCo homepage where students can learn more about the members of StuCo, submit ideas and questions anonymously through a Google Form, see the upcoming events, and more

2) a StuCo Spotify account where we add playlists with music that’s popular among the student body each month (Along with a monthly music survey)

3) maybe, just maybe a StuCo TikTok account where we upload creative promotional content… if only the students really want it

These are just ideas for new social media platforms, and I’ll explain how I’m planning to use the existing ones to meet my goal in the next question.

3. How will you (better) use existing Student Council media outlets to match your vision for KIS and the student body?

There are already well-made platforms for StuCo to promote school events and communicate with students, most notably Instagram, Youtube, and Facebook, but I believe there is more work that can be done. Firstly, I’ve noticed that the Student Council Youtube channel rarely uploads videos, and the last video is from 6 months ago. As MRD, one of the first initiatives I’m planning to take is increasing the amount of content on the channel. Potential content include:

1) a “StuCo Insider” vlog series that shows what StuCo does behind-the-scenes and the process that leads up to hosting a pep rally or event, since many students are curious about StuCo’s exact roles and duties

2) a continuation of the “Hot Phoenixes” series, but with more professional content and editing, as it’s a good way for students to know more about their teachers and see them in a non-educational, casual environment

I also plan to raise more “hype” for school events by increasing promotion on the StuCo Instagram and Facebook pages. The latter is quite inactive, but utilizing FB more often would actually be very effective as more students use FB than Insta. In addition, another idea of mine is to host online challenges related to each event with prizes. (For instance, a Halloween-themed Kahoot game on Zoom to promote the Halloween Spirit Week.)

Through our time in virtual school, I think all of us have realized that we can do a lot more online than we think, and I will continue to develop more ideas on activities and events that don’t necessarily require offline participation.

4. What makes you the best candidate for this position?

One of the things I’m into these days is MBTI (Myers-Briggs Type Indicator), a personality test that differs people based on how they make decisions and interact with the world. I know my personality type for certain as I’ve taken the test four times on different websites and I’ve consistently received the same result: ENFP. Now I’ll explain how I can make the most of my position with this personality.

If I were to sum up the ENFP personality with just five keywords, they would be:
enthusiastic, people-oriented, creative, optimistic, and passionate.
I know these terms make me sound like a hippy, but I simply see myself as an outgoing individual who enjoys connecting with others. Combined with a burning passion for whatever initiative I’m determined to take, I think I’m well suited for the MRD position.

Social media is all about reaching out and connecting with others, so as someone who’s very people-oriented, I’ll make sure to create and promote creative content that the student body enjoys. Spreading school spirit will always be my top priority.

5. What is your secret talent?

A lot of people know me as the guy who moonwalks, but I can also rap. If my favorite dancer is Michael Jackson, my favorite rapper is Eminem, and I can spit “Rap God” at original speed while his fastest song “Godzilla” at 90% speed. Still working on that one!

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