The Sound is a column on all things music written by Charles Park (’20) and Mark Park (’20). -Ed.
Zacari is a new signee of the most prominent Indie Label, Top Dawg Entertainment (TDE) which consists of artists such as Kendrick Lamar, Jay Rock, SZA, and more. Comparing himself as the “lone wolf,” Zacari delivers a new style of music—an amalgamation of Jazz, Soul, Hip-Hop, and lo-fi. The R&B singer first appeared in the public by featuring in Kendrick Lamar’s song “Love.” The song gained significant spotlight due to his mellifluous voice and unique R&B beats style. Then, he featured in the song “Redemption,” Black Panther album, one of the best Original Soundtrack for 2018 consisting of major artists such as Kendrick Lamar, Travis Scott, Khalid, and Swae lee. Recently, in 2019, he posted his first single, “Don’t Trip,” which has been on the rise for popularity in all music streaming services. The new single has already been appraised by critics, gleaming hope for his upcoming project many TDE fans.
Prominent songs: Don’t trip, Love, and Wat’s wrong
The French DJ was already producing with major artists such as Kanye West, A$AP Rocky, Daft Punk from 2013; however, the public did not know him as he worked behind the spotlight of these artists. The recent album, “My Dear Melancholy,” by The Weekend solely features Gesaffelstein, gaining attention from the public. Following his feature, he releases a new single in collaboration with The Weekend, topping the charts. Unlike other EDM and techno artists, he carries a dark and threatening yet enchanting style of music. Finding himself in the public more than usual, many are keeping an eye on his punk-rock EDM music.
Prominent Songs: Lost in the Fire (feat. Weekend), Pursuit, Viol
The South Korean Hip-hop duo XXX-rapper Kim Ximya and producer FRNK-is an outlier in any Hip-hop scene. Rather than gaining popularity from Korea, they first caught the eye of the international community. In 2017, they were the first Koreans to feature in Maison Kitsune Fashion Show playlist for its after work exhibitions. Despite their relative silence with only two album releases, XXX is considered as one of the most subversive hip-hop groups. Working with frenetic electro beats and dark and vitriolic style, the duo continues to be on the rise while being the outlier in the music industry.
Prominent songs: Flight Attendant, Sujak, Dior Homme, and Ooh-Ahh
Starting from a home-made youtube channel that remixes popular songs, Aries only has 8 songs released, yet most of the songs were able to rack up 1 million streams on Spotify. Merging late-stage emo and modern hip-hop, his music delivers a wide range of emotion such as rage and sadness in a flip of a dime. There’s not a lot of information about Aries, yet his music is a paradigm of the current trend in rap music-emo. However, unlike Lil peep and other emo-artists, his songs feature some light moments, establishing a diverse spectrum of his style.
Prominent Songs: Carousel, Racecar, Sayonara
Though an underground musician, Masego continues to establish a strong fan base, transforming avid, hardcore hip-hop fans into fans of jazz and soul. With his hit song, “Tadow,” Masego represents the younger generation of jazz hip-hop (as jazz was one of the most used genres in hip-hop beats by many hip hop legends). Collaborating with few R&B and unique artists such as TDE’s SiR, Masego’s style soothes out every R&B song.. Employing modern DJ sets and his iconic saxophone, his music has the elements and formula to become one of the most funk-styled artists such as Outkast.
Prominent Songs: Navajo, Pink Polo, and Tadow
With her first debut album, “Ella Mai,” two of her songs were nominated for Grammys; moreover, her song, “Boo’d up,” was considered as a ‘breakthrough hit’ by charting in the Billboards. Although Ella Mai may be considered as a typical now-days R&B singer, she is able to have the perception of 90’s heartthrob emotions with break-up anthems, soulful ballads. In other words, she was an affinity for classic R&B artists. The already bright start of her debut album illustrates the bright future of her career, hyping many R&B fans.
Prominent songs: Trip, Boo’d Up, Whatchamacallit, Everything
Blueface has stirred almost all hip hop community debating about his style and controversy. Coming from the Crip gang, the Los Angeles Bluface represents the younger generation of gangster rap with the mix of trap and trendy beats. The carelessness and young energy engendered by the rapper attracted many younger followers to his fanbase. Most of his beats conform to the trend; however, his offbeat flow is what catches Internet’s attention, polarizing many rappers and fans. Consequently, the stirred controversy left the young rapper in the spotlight, getting co-signs by Drake, Lil Uzi Vert, and other artists (even Kendrick Lamar took Twitter to acknowledge his young presence).
Prominent Songs: Thotiana, Bleed it, and Studio
Appearing as the third Korean artist in the Colors Studio-an aesthetic music platform channel in Youtube-the R&B singer Colde is on the rise in the Hip-hop scene. Originally, Colde was in the OFFONOFF hip-hop duo; however, he currently came off as an independent artist, fully revealing his talents. Having a strong connection with mainstream artists such as Dean, Crush, and Punchnello, Colde continues to dominate the Korean music charts. Similar to Dean and DPR Live who both performed in the Colors Studio, Colde continues to build an international fanbase.
Prominent Songs: Your Dog Loves You, Poem, String
As the newest member of the indie label TDE (along with Zacari), the Compton native Reason is one of the most anticipated rapper this year. His debut album, “There You Have It,” fully divulges his true rhyming skills, accounting his life story of how his come-up from Compton. Similar to major artists in TDE such as Jay Rock and Kendrick Lamar, Reason excels in telling his success story and the struggles of his neighborhood.
Prominent songs: Better Dayz, Situations, and There You Have it
2018 has already been a bright year for avid hip-hop and R&B fans. Rising artists topping Billboard hits with singles, not to mention old artists making a come back to the music industry. There are a handful of others that deserve this title and achieved more last year (such as all the members in 88rising Entertainment) yet these artists seem to hold the most amount of potential. All of them holds the prospect of being able to expand the limits of music.
Featured Image Source: Complex
Mark Park (’20)